I had a pleasant surprise on Saturday when I stopped at Paradise Bakery to buy lunch for my sister and me. When they rang up our meals, and I handed over my loyalty card, they let me know that I had earned a free meal and a free drink! It's great when that happens!
Loyalty cards help businesses track what people buy, which helps them create specials, discounts, and make merchandising decisions. It also allows them to provide specific discounts and specials to loyal customers.
I have quite a few loyalty cards, and I use them because they are money-makers for my budget. This weekend, I earned a free lunch. Last week, I received a $10 reward from Office Max for past purchases. I also have loyalty cards for Pet Smart, Lakeshore Learning, Best Buy, Staples and all the local grocery stores. Fry's Grocery Stores (part of Kroger) sends me customized coupons once a month or so based on my past purchases.
You can register for most loyalty cards online, or take an extra few minutes while checking out to sign up. As long as you remember to use them when you checkout, the savings add up over a year!