Wednesday, March 21, 2012

Volvo Cars Event

Top Gear (both the British & American versions) is a much-watched show in our house.  If you've ever spent any time with Nate, you know he loves cars and has since he was small.  So, when I had the opportunity to be part of a marketing event for Volvo cars, I immediately inquired if I could bring my entire family.

Luckily, they welcomed us all!

We arrived at one of the beautiful resorts in our area and were welcomed by a number of Volvo employees.  I learned that they had been in town for 2 weeks meeting with various press from all over.

We were able to listen to a number of people from Volvo tell us about their cars, their mission, and the things that make Volvo especially cool.  Nate was very interested in learning about the "torque curve" and seeing just how fast the Volvo race cars are able to go.  I'm not sure what was most interesting to him, but I know he really loved hearing from the men at PoleStar and learning about the cool things they developed and integrated into not just race cars, but all the cars Volvo sells.

After the informative talks, we were given the the chance to take a 60 mile test drive! Lydia and I hopped into a convertible -- the 2012 C70!  The top folds down completely into the trunk, and looks like a regular hard topped car.  I have to tell you that it was FUN to drive.  We had an absolutely gorgeous Arizona day to drive around town, and Lydia and I laughed and talked the entire way.

Bo & the boys took their test drive in a 2012 XC70 Crossover.  While Lydia and I took an urban drive, the boys went off-road for a bit in the XC70.  They had a fabulous time!  Nate called me at one time just to say "Mom, this is AWESOME!"  He was also thoroughly impressed with the torque.  (I really should have  him explain what that is . . . wait for a future post.)

It was great fun! We have always appreciated the safety reputation of Volvos, and were sad to let our 2000 wagon go last year.  The Volvo employees welcomed us, and seemed to enjoy talking with the boys.  We heard some of their stories, and really enjoyed our morning.

As we were driving  home, Colin said that he knew he would want to buy a Volvo when he's ready for a car.  Typical to Colin, his reason was because of all the safety features.  Nate replied, "I want one because they are so cool!  Did you feel that torque, dude?"  I think my boys encompass all that Volvo is trying to convey with their brand these days.

Nate made a video about the experience that I want to share.  Colin & Lydia also have videos in the works, so look for them in a future post.

If you have the chance, check out the new Volvos.  They are awesome cars!

*Note:  If you're a regular reader here, you know about Nate's stutter.  If you've come here from a search for Volvo, you may wonder about his stutter.  If you check the links to the right, you can see posts that talk more about his stutter and how he feels about it.  He loves the opportunity to talk and share his thoughts, and the fact that he sometimes struggles to speak never keeps him from talking.  We welcome comments, except those that are rude or cruel.*

*Disclosure: I received no compensation for this post.  All opinions and text are my own.*

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